Online arts hub ignites community creativity
Where is art? Thanks to SparkOC.com, that’s a question of the past for cultural consumers in Orange County. The area’s arts council and community foundation teamed to create a one-stop info source for area residents and visitors.
This website is a central element in a larger strategy to celebrate and stimulate creativity throughout Orange County—a place where 64 percent of residents say that they or their family members create or participate in arts (research report).
This comprehensive vehicle features a searchable calendar of arts events; a directory of local organizations, venues and schools; classified listings for jobs, auditions and classes; and individual artist profiles. As part of the Artsopolis Network, it’s in a growing movement to effectively promote local arts and culture via the internet.
Something for everyone
SparkOC.com is a go-to place for all performance and exhibition information. It promotes theatre, dance, music and visual arts offered by more than 140 organizations and venues in Orange County. Online users also can find activities based on their interests in youth and family activities; classes and workshops; poetry and literature; festivals; events unique to Orange County, including History and Heritage, Science and Nature; and free public shows in all categories.
In addition, the site includes listings of special events and fundraising galas offered by arts and culture organizations, as well as weekly half-price ticket offers available exclusively through SparkOC.com.
“The goal of SparkOC.com is to inspire a groundswell of
creativity and imagination throughout Orange County by increasing involvement with the arts,” said Richard Stein, executive director of Arts Orange County, which, together with the Orange County Community Foundation, developed the site. “SparkOC.com allows everyone to be in the know about the Orange County arts scene.”
SparkOC.com was developed in response to a landmark 2006 Cultural Indicators study commissioned by Arts Orange County and the Orange County Community Foundation which found that 92% of residents agree on the importance of a vibrant cultural sector in the community, and that most said they would go to more arts and cultural events if they could find the information easily.
Orange County Community Foundation is a participant in Communities Advancing the Arts, a major funding initiative of The James Irvine Foundation.
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